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Treefera raises $12m Series A for AI-platform bringing transparency to nature data


AI / Data Climate Tech Fintech


Treefera, the AI-enabled data management platform focused on bringing transparency and accuracy to nature-based asset reporting – such as carbon credits and supply chain sustainability – today announced a $12m Series A raise, led by us at AlbionVC. This raise comes just seven months after the announcement of the company’s $2.2m pre-seed.

Co-founded by Jonathan Horn, theoretical physicist and former Managing Director at J.P. Morgan, and Caroline Grey, former Chief Customer Officer at UiPath, Treefera is reshaping the commercial value of nature-based solutions [addressing a sector predicted to reach $900 billion by 2050]. The Treefera platform does this by delivering data solutions and insights to clients dealing with the increasingly complex regulatory challenges involved in environmental and supply chain compliance.

By integrating satellite, drone and ground truth data at huge scale and overlaying this with cutting-edge AI algorithms, the Treefera platform provides continuous monitoring, assurance and risk evaluation to its clients. This includes the ability to deliver insights around the provenance of commodities, deforestation risk, carbon credits, carbon removal, and supply chain sustainability.

Unlike current industry processes and procedures, Treefera delivers insights immediately. This is achieved through a combination of deep learning models and novel AI search techniques, making Treefera the first platform to unlock this level of granularity at scale.

For clients – such as project developers, biochar producers, registrars, financial service firms operating in the carbon credit market, and supply chain businesses – the platform covers jurisdictions [NS2] (countries and large regions) as well as 500+ registered forest projects and harvest sites, bringing together an unprecedented volume of environmental and forestry data. The platform then integrates with client analytics through an API.

Jonathan Horn, CEO & Co-Founder of Treefera, comments: “Since our launch in September, the demand for instant, comprehensive insights across various nature-based data domains has exceeded our expectations. Treefera meets this demand by providing real-time transparency and accuracy, crucial for businesses navigating environmental challenges and supply chain complexities.”

Paul Lehair, Investment Director at AlbionVC, comments:

“We have been extremely impressed by the team’s vision and execution to date. Treefera has managed to build a market-leading product and data platform for nature-based assets in very little time, which is addressing huge transparency problems in the carbon credits space and supply chain, as well as in other verticals. The momentum has been very strong as the world and companies across sectors are wrestling with their impact on climate change.

We are firm believers that the Treefera team, led by Jonathan and Caroline, has the capability to build a generational company that addresses humanity’s most significant challenge and helps companies on their transition to a net zero future.”

Paul Lehair, AlbionVC

Treefera has forged partnerships with industry leaders, including Anew, ACCIONA, and Maple Credits, and launched a collaboration with EY to tackle supply chain management challenges.

With this funding, Treefera aims to enhance its platform capabilities, expand its team throughout the world, and solidify its position as a pivotal player in the nature-based asset data landscape.

Laurel Perry, Co-Founder at Maple Credits, comments:

“The advantages and support provided by the Treefera platform are integral to our success, and we would not be where we are without it. Its innovative features and tools have brought immense value to our business. By providing access to validated and trustworthy information on the platform, we are able to reduce costs and save time, which is a game-changer. By bringing together different groups of people, from landowners to carbon credit buyers, Treefera creates a community united in the fight against climate change, and we are honoured to be a part of this collaborative effort.”

As climate change accelerates, Treefera’s mission is to catalyse positive change by offering innovative, data-driven Al-powered solutions that bridge the gap between good intentions and tangible impact.

Read more in Sifted here

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