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Why we invested in Instinct

By Valerie Aelbrecht, Investor AlbionVC

AI / Data

Posted

Within the investment industry, asset managers are facing significant challenges in delivering consistent data and insights to their clients. The proliferation of data sources and distribution platforms, combined with increasing client and regulatory requirements, has completely overwhelmed what the legacy solutions were built for. The gap is being poorly and unsustainably filled by a vast amount of manual effort.

The proliferation problem is only getting worse, and this is in the context of efficiency pressure from the economy, assets managed and passive funds. The solution: Instinct Digital.

Instinct’s goal is to enable investment managers to navigate reporting needs effortlessly, making it accessible, intelligible, and customer centric. Its cloud-based platform streamlines and automates fund and investor reporting, facilitating full regulatory compliance and integrating seamlessly with existing data structures and distribution platforms.

Instinct’s digital-first platform acquires and aggregates reporting assets from internal and external reporting sources and unifies them, enabling consistent reporting standards and reducing operational costs. It also manages and optimises all reporting operations including report reproduction, distribution, and analytics. Finally, Instinct replaces traditional clunky formats with immersive, interactive digital experiences and graphically designed PDFs, meaning steep time and costs savings, with improved factsheet quality and accuracy.

The company counts large asset managers like Schroders, Liontrust, River & Mercantile and Columbia Threadneedle as clients. We were not surprised when we heard incredible customer love from the industry. The team has exceptional experience in building and scaling enterprise software. Added to that is the deep domain understanding from former executive roles at Bloomberg, Coutts, Deutsche Asset Management, Goldman Sachs, JP Morgan, and Thomson Reuters.

When a market leading solution meets an urgent market need for innovation, in our experience great things happen. Instinct Digital’s mission is to transform communication in this industry, and we are excited to be partnering with them on this journey.

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