Why we invested in Instinct
By Valerie Aelbrecht, Investor AlbionVC
Posted
Within the investment industry, asset managers are facing significant challenges in delivering consistent data and insights to their clients. The proliferation of data sources and distribution platforms, combined with increasing client and regulatory requirements, has completely overwhelmed what the legacy solutions were built for. The gap is being poorly and unsustainably filled by a vast amount of manual effort.
The proliferation problem is only getting worse, and this is in the context of efficiency pressure from the economy, assets managed and passive funds. The solution: Instinct Digital.
Instinct’s goal is to enable investment managers to navigate reporting needs effortlessly, making it accessible, intelligible, and customer centric. Its cloud-based platform streamlines and automates fund and investor reporting, facilitating full regulatory compliance and integrating seamlessly with existing data structures and distribution platforms.
Instinct’s digital-first platform acquires and aggregates reporting assets from internal and external reporting sources and unifies them, enabling consistent reporting standards and reducing operational costs. It also manages and optimises all reporting operations including report reproduction, distribution, and analytics. Finally, Instinct replaces traditional clunky formats with immersive, interactive digital experiences and graphically designed PDFs, meaning steep time and costs savings, with improved factsheet quality and accuracy.
The company counts large asset managers like Schroders, Liontrust, River & Mercantile and Columbia Threadneedle as clients. We were not surprised when we heard incredible customer love from the industry. The team has exceptional experience in building and scaling enterprise software. Added to that is the deep domain understanding from former executive roles at Bloomberg, Coutts, Deutsche Asset Management, Goldman Sachs, JP Morgan, and Thomson Reuters.
When a market leading solution meets an urgent market need for innovation, in our experience great things happen. Instinct Digital’s mission is to transform communication in this industry, and we are excited to be partnering with them on this journey.
Other news
European AI predictions for 2026 | Sifted
In Sifted’s latest 2026 AI Predictions, AlbionVC Investment Director, Sebastian Hunte, and Stanhope AI CEO, Rosalyn Moran, shared their outlook on why the AI landscape is entering a new phase.
The roles startups will need to hire the most in 2026 | Sifted
AlbionVC Partner, Jane Elizabeth Reddin shared her insights with Sifted on the roles startups need to hire most in 2026.
Microsoft Agentic Launchpad: Introducing the AI Innovators
Microsoft, in collaboration with NVIDIA and WeTransact, has announced the Agentic Launchpad, a new programme to empower the next generation of AI innovation across the UK and Ireland. Thrilled to see AlbionVC backed Convertr & Gravitee in.
