Julian advises founders, C-level and functional leads on go-to-market strategy, with a focus on enterprise sales strategy, new territory planning, sales team formation/build, and pricing strategies.
Julian has been in the software industry for over 30 years, starting as an engineer, moving across roles in product, sales and leadership.
He is a global technology specialist with extensive international and leadership experience with the world’s largest technology organisations, and expertise in Board-level advisory and consultancy for start-up PE- and VC-backed technology businesses.
He acts as a Non-Executive, Board Advisor and Consultant, providing independent rigour and challenge across global business growth strategy, including enterprise sales, go-to-market, product and global sales force development, steering focus, building consensus and ensuring good corporate governance.
Underpinning his ability to deliver significant shareholder value, is a combination of a strong technical background and more than 30 years’ experience in leadership roles for industry giants, including Oracle, SAP, Microsoft, Salesforce and Siebel. Having grown multi-million and multi-billion-dollar P&Ls, he has worked with several blue-chip clients across sectors.
As an AlbionVC Operating Partner, Julian supports AlbionVC companies with:
Sales leadership coaching (CEO and CRO), team formation and strategy, compensation planning, effective sales team meeting and management, demystifying procurement and enterprise contracts, first enterprise customers and management, territory planning, entering new geographies, productization and development techniques.